There’s no feeling quite like driving through your city and seeing a tagline you wrote on the side of the bus driving alongside you, or displayed at a bus shelter, or on a billboard perched high above an intersection. It takes many rounds of exploration and revision to get to that point, but it’s always worth it — especially for a confirmed pop culture obsessive like myself, who got to work with clients like HBO, Netflix, ABC, and more as staff copywriter at Canyon Design Group.