I've written copy for videos and social post copy as lead writer for several "March Madness" style tournaments Disney has put on, including "March Magic" for Disney Parks and "Movie Madness" for the Disney Movie Rewards program. 

2018 saw heroes and villains going head to head as users voted in real time, with the ultimate hero and ultimate villain being the final match-up. There was a lot of fun to be had strategizing on-the-go and writing copy as the tournament proceeded in its fan-driven, unpredictable way.